The internet is the easiest way to share information with anyone from anywhere in the world. Because of this, there is limitless data accessible to all via the internet. With this limitless data comes an inevitable lack of organization due to the many possible ways of sharing information over the internet such as public domains, Facebook, and private emails. However, this does not mean some organization within the internet could not be created. With the emergence of new media art, the answer to the question of how it should be curated lies in the possibility of an organized internet archive as a type of virtual textbook to maximize experiences with this new art form for the people of today as well as the people of tomorrow.
This archive is to be divided up into categories of the different forms of new media art that have come to exist. These categories will be searchable for whatever one may be interested in finding but will foremostly display works according to their popularity which will be determined by the number of views, number of times shared, and the degree to which they are discussed anywhere on the internet. As mentioned in the V2_ essay this will create “critical producers who take an active part in shaping the world around them” leaving artists in a survival of the fittest situation. Those artists who wish share their message with the largest audience will have to hope for the greatest acceptance of their ideas across the net measured by the popularity formula stated.
This type of archive will create a type of virtual textbook of digital art so that future generations will be able to learn what has been popular, what has been done, and what they should do now. A comprehensive internet record will provide access to new media art to a much greater audience than the traditional gallery could ever hope to match. Unlike Gere’s belief that new media galleries such as the Walker Art Gallery and Lovebytes festival have an important role to play in the future in making this art visible, the fact of the matter is that the gallery has been replaced and it’s time for all curators make better use of the internet.
From the Gere article:
Walker Art Gallery
From using the hyperlinks in the papers I learned a lot about things mentioned that I had never heard of previously. One interesting thing that I took away from the reading was the idea of the redefinition of the image as a “figure-ground opposition between a non-interactive, passive ground and active icons and hyperlinks.” No longer is an image something one purely looks at but is also an interactive entity with hot spots that break up the image into regions that can be hyperlinked to connect with other pages. This is an example of Manovich’s fourth proposition that new media is a mix between existing cultural conventions and the conventions of software in that a “human-computer interaction is superimposed over an older representational convention.”
I agree that the gallery has an important role in making this art visible. By not displaying new media art it is as if the galleries are not acknowledging its existence. We can’t ignore the fact that we live in the 21st century where we use technology to do everything including to create art. The new media art revolution has begun and there’s no turning back. If we don’t display new media art, then we aren’t making any true artistic progression. Where will the future generations of artists find motivation to share more new ways to make art that they will discover if there is no formal acknowledgement of current revolutionary practices? If galleries aren’t properly equipped for displaying new media art as Gere states, they should be striving towards being able to do so because it would “enhance and deepen our understanding of artistic developments in the postwar era.”
While it is true that the internet has eased our navigation of art through hyperlinking, this doesn’t mean new media art shouldn’t be displayed in galleries just because we can easily access it at home on our computers. The internet can be a very informal place and if that is the only place we can find new media art I don’t think the artists will be receiving the full credit they deserve. It would be so easy for viewers to not realize the full potential of the work they view on the internet if they can be distracted by other webpages or computer programs they may have. I think that by including new media art in galleries it would legitimize these new artists and give them a distinct place to display their work away from the internet so that viewers can understand the true integrity of the artist and their work.